Le blog de Betty and Zara

Have you heard of the beautiful French blogger Betty and her controversy with Zara? Wake up, before you miss out on this phenomenon… Betty is a 27 year old Parisian who shares her passion for fashion through her blog, which is visited about 40,000 times a day. The saga began 2 years ago….
The queen of Parisian fashion
On 22 May, Betty received over 700 comments for her new post “Zara, We Have a Problem”: fashion brand Zara was inspired by a photo of Betty taken in Miami, and used it as the basis for a drawing used for a t shirt. A dark-haired girl, looked over her spectacles, while wearing a jeans jacket, drinking through a straw and making a peace sign with her left hand….Just like the photo of Betty … what a mystery. But perhaps there is no problem, as since then, the French blogger has been working with lots of top fashion brands …
In her blog, Betty doesn’t ramble on about herself, and as she states in her FAQ, she just wants to share her love for fashion. And pose for her boyfriend Mathieu’s Polaroids; take pictures of her cat and even what she eats, with captions translated into cute Fringlish. Ok, the pictures are cool because the light and the colours are very fresh, clear… yep: they are hip. Anyway, don’t get too passionate about Betty: she receives so many requests for interviews that she has given up: she has no time to answer, but will send “des gros bisous” (a big kiss!).
Betty Boop Generation
Maybe you recall the phenomenon of Tavi Gavinson or Cecilia Cassini, two very young girls who promote fashion in their own way. Here, in the case of possible plagiarism by Zara, let´s try and see the bright side: fashion designers are finally waking up to the street style revolution, and are getting inspired by what they see. They look to adapt it to the public and different people, basing their bets on trends they have researched, not just arbitrarily invented. Internet and blogs are a new window into the street … I’m sure the move was great news for Betty.
Get people talking about you, take photos of your best meals and go on holiday to the fashion capital of the world. Blog it, rent apartments in Paris and you might just end up on a t shirt!








